Much of the information Little Miracles collects is “aggregated” — meaning that the information from many users is grouped together in a way that does not reveal the personal information of any particular user. We may use this aggregated information to evaluate which services are successful and which ones are not, and to evaluate which new services we should make available on Little Miracles. We may also use the anonymous click stream data to help our advertisers deliver better-targeted advertisements.

In certain circumstances, Little Miracles may collect personal information about you, for example when you create an account, contact us, enter a competition, make a purchase or join a mailing list. The types of personal information we may collect includes your name, contact details, payment details and enquiry or complaint details.

We also collect personal information through our records of your transactions and interactions (including by email, phone and online) with Little Miracles or on the Little Miracles website. We collect personal information from you and in some cases from third parties including our related companies, your representatives and public sources.

We collect and use your personal information to provide, administer, improve and personalise the Little Miracles website and our services, to run competitions, process payments and refunds, understand you better, maintain and update our records, complete registrations, verify your identity and protect our lawful interests. We may not be able to do these things without your personal information. For example, we may not be able to deliver your orders or respond to your enquiries.